Why? Why? Why? …It seems to be rolling right off my tongue (or through my fingers, or something). But why am I talking about, “why”? And why should you care?

Well…I’m talking about the “why” because when something perplexes me, I often dive into why (there it is again). So, we live in the “age of information”, “connectivity”, “innovation”, yada yada yada. I’m not saying this isn’t true, because I believe it to be, but as a whole…What are we doing with all this information at our fingertips?

Let me put you in the right frame of mind.

When we were kids, we asked questions like, “why is the sky blue?”, or “what’s that?” (453 times a day), or “why do farts smell bad?”. But as we get older, we start to take issues, statements, people, business, emotions, relationships, places, “as they are”. We just don’t ask “why” as much.

Why is this?

I believe it’s because we have been so inundated with information that we go one of two ways…It’s “all true” or it’s “all shit” information, and we have stopped looking for the shit in the truth and the truth in the shit. Say that five times fast!

If you’ve ever read another piece I’ve written, you’ll know I try to relate things back to business, and especially the business of fitness. So here it is!

Varying slightly on what data you look at , the “average online marketer” makes $92,000/year. The “average personal trainer” makes $47,000/year. I understand these may be an odd career comparisons, but look at it like this…Personal Training is a knowledge based service, Online Marketing is a knowledge based service. Soooo, WHY exactly does the massive income gap exist?


Personal Trainers, there are 80 million obese Americans in need of your services, desperately! You need to start asking “why” am I only reaching 25 people on average and “how” do I take my service and scale it?