Marketing: (as defined in the business dictionary)
The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing:
(1) identification, selection and development of a product.
(2) determination of its price.
(3) selection of a distribution channel to reach the customer’splace.
(4) development and implementation of a promotional strategy.
Just reading and comprehending that takes patience. I get that.
But why do so few people practice patience in the game of business?
Far too often I hear from current and prospective clients that their “marketing” efforts fell short and are down on whatever tool, tactic, or medium was used. My first question is always the same… what was your approach? My second question is usually something like… how long did you stay at it?
Here are the normal answers. “I posted my service/product/offering to Facebook” … “I must have posted at least 3 times…I didn’t get one client/sell one product/receive one call from the post, it just doesn’t work for me.”
This is where I want to insert an LOL, but again I don’t because I’m polite…most of the time. Yes, I understand I’m speaking in generalities, but only because I don’t feel the need to put individuals on blast for having ZERO plan or patience in regard to their “marketing initiatives.”
The moral of the story is this… Develop a plan, understand you’re playing the long game, and stay patient. There are NO SHORTCUTS!
A great resource for anyone looking to learn more about marketing as a whole, check out KISSMETRICS blog .